Looking Beyond Net Promoter Score
Are we using Net Promoter to give more meaning than it really states? In this post we explore a case for deeper thinking about this widely used customer service tool.
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The Biggest Mistake in Loyalty Programs
Are you doing it? You might be and now would be a great time to correct this error before you go to far!
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Creating a Loyalty Program
Want to start a loyalty program? Starting with the right foundation and understanding of the goals is critical to your success. In this post, we look at three core concepts of loyalty programs and how to start with the right goals in mind.
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Customer Expectations for Rewards
In this post we look at customer engagement and the impact of expectations. Many times marketers have the power to control customer expectations and use the for great gains, and other times they fail to harness the power and let customers determine their own.
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3 Ways To Keep Your Online App Subscribers
Keeping subscribers engaged for your online application is a challenging task. In this post, we look at three strategies that can help you maximize your subscriber retention to build better profits
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5 Mistakes in Customer Retention
If you’ve dealt with customer churn, most likely you committed one of these mistakes. While we all stumble from time to time, knowing the where the pitfalls are is a good way to preventing them from happening again. In this article, we look at five of the most common mistakes in customer retention.
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Retention Strategy for Auto Dealerships
From new car sales, to service and brand loyalty, retaining customers is the driving force in sustainable growth in an industry with emotional friction of trust and dependability.
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3 Strategies to Stop Customer Churn Now
Your customers are dropping at increasing rates and you don’t know what to do. In this post, we review three tactics to stop the bleeding of customer churn while you find the source of your churn.
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Never Discount Your Product
Before you pull the trigger on another coupon or discounting strategy, you need to step back to understand why and how to do this correctly, if at all.
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Likert vs Semantic Differential Questions in Customer Satisfaction Surveys
In this post we look at two common methods for quantifying customer emotions and explore best practices for choosing which method works best for your survey.
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