Every business wants to generate leads. But lead generation is hard. And it’s especially hard to do consistently. I spoke recently with a salesperson from a technology service who has been struggling with reduced lead flow. A couple of years ago, he said, he was getting four or five leads each week from organic traffic […]
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2021 is over. Thank goodness, right? My guess is that if you made New Year’s resolutions last year, they’ve probably veered wildly off course. But the good news is that you get another shot this year – and maybe things will go more smoothly. Individual goals are helpful. But what about your B2B tech marketing
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If you’re looking for a B2B SaaS marketing strategy, here are two key points to remember: Effective strategy can only be shaped in pursuit of a goal – so you have to know what your goals are. Effective strategy is shaped for specific contexts – so you need to clarify what kind of B2B SaaS you’re marketing.
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B2B SaaS stands for “business to business software as a service.“ Acronyms are confusing – and the term “B2B SaaS” is doubly so, because it’s made up of a pair of them. Let’s unpack each one so that you can have a clearer idea of the total term’s meaning. Then, we’ll break down a few key
There are two ways to learn marketing (or anything, really): You can either forego outside help and teach yourself through long, painful trial and error… Or you can learn from the examples of experts. Learning from experts is better. When you look at successful examples, you get to tap into years of experience; you get
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B2B software marketing is the process of creating market interest in B2B software. Often, this involves creating and deploying messages to help B2B software companies get new users, which is called lead generation. Sometimes, it involves helping B2B software companies upgrade the way they’re perceived in the marketplace, which is called branding. And sometimes, it
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Want to run an effective B2B SaaS marketing campaign? Here are four pro tips to help. 1. Set good goals. “Yeah, yeah, I get it,” you’re thinking. “Set good goals – everyone knows that.” Maybe so, but the truth is that an uncomfortable number of B2B SaaS marketing campaigns are built to hit goals that make
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You’re prepping for the annual budgeting meeting. Your CEO shoots you an email to preempt the discussion: “How much budget do you need for marketing?” “As much as I can get…” you think. But what do you say? The best budgets, of course, are based on data – and that’s what your CEO will be looking
How Much Should a B2B SaaS Company Spend on Digital Marketing? Read More »
Neil Patel wrote a solid article on SaaS marketing where he claimed that it’s unique. An excerpt: “SaaS marketing is not for the faint of heart. It’s challenging. And it is critically different from virtually every other type of marketing that the world is aware of.” Throughout the article, Neil makes good points. But, funnily
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Q: How should I create a B2B SaaS marketing strategy? A: That’s a really big question, friend. Sorry; that’s a little forward. We’re not really friends (yet – although if you want to chat about B2B SaaS marketing, the contact form is always open). But you are asking a big question. According to Google, there are
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