Search Results for: email

Your email open rates might be higher than ever – but those numbers are lying to you. Traditional email metrics have become increasingly unreliable between Apple’s privacy changes and aggressive spam filters. The real story of your campaign’s success is hiding somewhere else. This erosion of trustworthy data creates a critical challenge for B2B tech

It happens to the best of us. After going through the steps of setting up an email marketing campaign, collecting engaging content, adding a clever photo, embedding links, viewing previews, etc., your campaign is ready to launch. You schedule the marketing email out – It’s going to hundreds if not thousands of people. Then, it

Email as a medium for advertising is alive, well, and kicking. More than 59% of marketers say email is their biggest source of ROI. Not only that, but the number of email accounts is growing every day and is expected to hit 5.6 billion in 2019. If you’re looking for a platform to reach anyone

Are you struggling with low click-through rates? Low open rates? Writing and sending a great marketing email is trickier than it looks. There’s a lot that goes into a marketing email that may be of little consequence for personal emails. For example, how much time do you spend on a subject line to a close

How often do you check your email? How about your professional account? Your personal one? As new marketing technology evolves, many marketers are tempted to ditch the old in favor of the new. There have been rumors that email marketing is dying since 2016. But, when you take a look at recent email marketing statistics,

In the B2B space, we can sometimes get lost looking for the newest shiny objects and forget about the basics of digital marketing. Don’t let that happen to email. There’s a reason it’s tried and true – it still holds the highest ROI. It’s time to go back to the basics. The Basics of Email