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5 Steps to Successful Email Marketing for Managed Service Providers

Leave a Comment / Email Marketing / Jacob Brain

What is email marketing? Email marketing gives you direct contact with an interested and engaged audience. It’s a great way to get in touch with potential leads and push them towards the next step in your sales funnel. Most managed service providers receive their business through word-of-mouth. Marketing for managed service providers is needed, and […]

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Should You Buy an Email List?

Leave a Comment / Inbound Marketing / Jacob Brain

This is one of those questions we get asked from time to time, and honestly, my answer to this has changed in recent times. Here’s our view after avoiding it for years and then trying lists for a few clients. It’s Not Ideal. I want to make sure we make it very clear: buying email

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3 Costly Email Marketing Mistakes to Avoid

Email marketing is a great tool to let subscribers know what’s going on with your company, share any new information, and how your company can help their business grow. While email marketing, especially email marketing in Maryland, is highly effective, it can also hurt your company’s reputation if you’re not careful. People sign up for

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7 Reasons Using Email Marketing Can Help Media Training Firms

Best Practices, Email Marketing, Inbound Marketing / Jacob Brain

One gaffe on live TV and you’ll never live it down. That’s usually the first thing you tell clients as part of their media training. That, and think before you speak. There is no shortage of videos online of politicians, business owners, etc., suffering from a bad case of foot-in-mouth. The response usually is something

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Episode 2: Is Email Dead?

Email Marketing, Inbound Marketing / Jacob Brain

In this week’s episode, Jake and Jon discuss email’s viability as a marketing platform, and debate another tough topic: has spam killed email? Jake argues that it may be – Jon gives counterpoints.

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How Much Do Email Newsletters Cost?

Best Practices, Email Marketing, Lead Generation / Jacob Brain

Starting an email newsletter campaign does come at a cost, but the benefits of this on-going email marketing campaign can be far-reaching for your organization.

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Effective B2B Email Newsletters: Part 3 – Best Email Sending Practices

Email Marketing / Jacob Brain

We’re helping you create the most effective B2B email newsletters to help grow your business. In this post, learn how to send for maximum engagement.

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Effective B2B Email Newsletters: Part 2 – Email Design

Email Marketing / Jacob Brain

How should you design an effective B2B email newsletter to get great results? We take a look at 3 thing to help your emails succeed.

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4 Email Tips for Marketing B2B SaaS

Inbound Marketing / Jacob Brain

This is not the first time I have discussed email marketing: how it has the highest ROI out of all digital marketing channels, how your SaaS firm can use email marketing to drive sales, and about the open and click-through rates you should anticipate from your sends. This time, however, I’d like to take the time to

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