What a Loyalty Program Can’t Fix
Before you jump on the loyalty bandwagon, make sure you have the right intention and expectation of what loyalty programs can do for you.
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Customers
Impact of the Cancellation “Gauntlet”
Endless transfers in the cancelation processes give customers the cold shoulder to your brand and service. In this article we look the impact and remedy for these deadly processes.
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3 Successful Customer On-Boarding Tips for your Online Service
In this article we look at three overlooked tips to help you successfully on-board your customers to your online service or SAAS product for greater retention.
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Building Value Through Messaging
In this post we look at how messaging adds value to your product or service retention efforts. Without increasing the value of your product or service, you risk the opportunity for real retention.
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Exploring “Useful Life” in Subscription Models
Subscriptions are not the silver bullet of pricing models. Many times, the useful life of a product or service is overlooked, creating a big gap in understanding the real motivation and value available for your customer.
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Looking Beyond Net Promoter Score
Are we using Net Promoter to give more meaning than it really states? In this post we explore a case for deeper thinking about this widely used customer service tool.
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Creating a Loyalty Program
Want to start a loyalty program? Starting with the right foundation and understanding of the goals is critical to your success. In this post, we look at three core concepts of loyalty programs and how to start with the right goals in mind.
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Retention Strategy for Auto Dealerships
From new car sales, to service and brand loyalty, retaining customers is the driving force in sustainable growth in an industry with emotional friction of trust and dependability.
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3 Strategies to Stop Customer Churn Now
Your customers are dropping at increasing rates and you don’t know what to do. In this post, we review three tactics to stop the bleeding of customer churn while you find the source of your churn.
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Never Discount Your Product
Before you pull the trigger on another coupon or discounting strategy, you need to step back to understand why and how to do this correctly, if at all.
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