From new car sales, to service and brand loyalty, retaining customers is the driving force in sustainable growth in an industry with emotional friction of trust and dependability.
Retention Strategy for Auto Dealerships Read More »
In this post we look at two common methods for quantifying customer emotions and explore best practices for choosing which method works best for your survey.
Likert vs Semantic Differential Questions in Customer Satisfaction Surveys Read More »
Wondering if you are getting enough feedback from your customers? Or maybe not enough? In this post, we look at the two extremes in survey frequency and how to best handle the situations.
How Frequently Should You Survey? Read More »
In this post, we look past the “Black Friday” deals, to see how you can bring a focus back to retention after the holidays fade away.
Retaining Customers After The Holiday Season Read More »
In this post we look at the three elements in your retention marketing that will give you the most impact in your campaign.
3 “Must Have” Elements of Customer Retention for your B2B Marketing Strategy Read More »
In this second of three posts on the predictive churn model, we explore the research and evaluation of collected data and starting to ask the right questions to find insights into why customers leave your company.
Creating a Predictive Churn Model : Part 2 Read More »
Are you using Google Analytics, but not getting the information you need to make informed decisions? Tired of looking at mountains of data, and not understanding what it means to your company? This presentation might help you take a step in the right direction.
Getting More Out of Analytics Read More »
