The Difference Between Loyalty and Retention
Do you know the difference? In this post, we help draw a line between these two topics to help marketers define the approaches.
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3 Secrets of Loyalty Management
In this post we look at how three loyalty management tips can grow your program management skills and increase the impact of your campaigns.
What a Loyalty Program Can’t Fix
Before you jump on the loyalty bandwagon, make sure you have the right intention and expectation of what loyalty programs can do for you.
Customer Retention Should be 15% of Your Budget
In this article we look at a proper allocation to your retention marketing budget being the first step in understanding how to properly approach retention with your customer base.
Exploring “Useful Life” in Subscription Models
Subscriptions are not the silver bullet of pricing models. Many times, the useful life of a product or service is overlooked, creating a big gap in understanding the real motivation and value available for your customer.
Looking Beyond Net Promoter Score
Are we using Net Promoter to give more meaning than it really states? In this post we explore a case for deeper thinking about this widely used customer service tool.
The Biggest Mistake in Loyalty Programs
Are you doing it? You might be and now would be a great time to correct this error before you go to far!
Creating a Loyalty Program
Want to start a loyalty program? Starting with the right foundation and understanding of the goals is critical to your success. In this post, we look at three core concepts of loyalty programs and how to start with the right goals in mind.
Five Reasons Why Customer Retention is Better Than Acquisition
In this post, we look at five reasons you should consider customer retention a critical part of your marketing efforts. Without it, you are leaving potential revenue on the table and relationships undeveloped.
Using Coupons To Kill Customer Loyalty
In this post we demonstrate the fundamental problem with using coupons for loyalty programs and the impact it has on loyalty.