loyalty

Interesting Customer Retention Stats

3 Comments / Best Practices, Inbound Marketing, Lead Generation, Marketing Automation / Jacob Brain

Five customer retention statistics that will help you understand and plan your customer retention efforts.

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Customer Loyalty is not Customer Retention

4 Comments / Best Practices, Inbound Marketing, Marketing Automation / Jacob Brain

So you have or are thinking about starting a loyalty campaign. That is wonderful news, your customers will surely enjoy it. But if you think that a loyaty campaign allows you to “check the box” for customer retention you are missing the mark.

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