In this second of three posts on the predictive churn model, we explore the research and evaluation of collected data and starting to ask the right questions to find insights into why customers leave your company.
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
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