Looking Beyond Net Promoter Score
Are we using Net Promoter to give more meaning than it really states? In this post we explore a case for deeper thinking about this widely used customer service tool.
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3 “Must Have” Elements of Customer Retention for your B2B Marketing Strategy
In this post we look at the three elements in your retention marketing that will give you the most impact in your campaign.
Creating a Predictive Churn Model : Part 2
In this second of three posts on the predictive churn model, we explore the research and evaluation of collected data and starting to ask the right questions to find insights into why customers leave your company.
Exploring Digital Metrics, Part 1
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.