Tag: Planning

5 Must Have Customer Retention Strategies

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

When Your Retention Problem is Internal

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Validating Your Loyalty Program Before Launch

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Anatomy of the Perfect Win-Back Email

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Review of Netflix’s Cancellation Process

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Why Orientation Campaigns Matter

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Creating a Predictive Churn Model : Part 3

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

3 Successful Customer On-Boarding Tips for your Online Service

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Customer Retention Should be 15% of Your Budget

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Never Discount Your Product

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Likert vs Semantic Differential Questions in Customer Satisfaction Surveys

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

How Frequently Should You Survey?

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Retaining Customers After The Holiday Season

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Creating a Predictive Churn Model : Part 1

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Getting More Out of Analytics

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …