5 Must Have Customer Retention Strategies
In this post we’ll look at five strategies for customer retention and how to grow your business through retention.
Planning
When Your Retention Problem is Internal
Some retention problems can’t be solved with messaging. They are deep in your organization and you need to correct those before moving towards growth.
Anatomy of the Perfect Win-Back Email
In this post we look at the win-back campaign email and how to use this campaign to get success in a very discouraging market position.
Why Orientation Campaigns Matter
In this post, we take a look at why customer orientation campaigns have big value for companies that focus on customer experience and loyalty.
3 Successful Customer On-Boarding Tips for your Online Service
In this article we look at three overlooked tips to help you successfully on-board your customers to your online service or SAAS product for greater retention.
Customer Retention Should be 15% of Your Budget
In this article we look at a proper allocation to your retention marketing budget being the first step in understanding how to properly approach retention with your customer base.
Never Discount Your Product
Before you pull the trigger on another coupon or discounting strategy, you need to step back to understand why and how to do this correctly, if at all.
Likert vs Semantic Differential Questions in Customer Satisfaction Surveys
In this post we look at two common methods for quantifying customer emotions and explore best practices for choosing which method works best for your survey.
How Frequently Should You Survey?
Wondering if you are getting enough feedback from your customers? Or maybe not enough? In this post, we look at the two extremes in survey frequency and how to best handle the situations.
Retaining Customers After The Holiday Season
In this post, we look past the “Black Friday” deals, to see how you can bring a focus back to retention after the holidays fade away.