In this post we look at customer engagement and the impact of expectations. Many times marketers have the power to control customer expectations and use the for great gains, and other times they fail to harness the power and let customers determine their own.
If you’ve dealt with customer churn, most likely you committed one of these mistakes. While we all stumble from time to time, knowing the where the pitfalls are is a good way to preventing them from happening again. In this article, we look at five of the most common mistakes in customer retention.
From new car sales, to service and brand loyalty, retaining customers is the driving force in sustainable growth in an industry with emotional friction of trust and dependability.
Wondering if you are getting enough feedback from your customers? Or maybe not enough? In this post, we look at the two extremes in survey frequency and how to best handle the situations.
In this post, we review the three levels of evolution for retention marketing campaigns. Each level has specific challenges and rewards as your focus your efforts upwards.
In this post we look at three tips to help SAS (software as service) products who use a subscription-baesd revenue model avoid the pitfalls of traditional marketing.
In this post we explore a common method for calculating your lifetime value (LTV) of your email subscriber base. A valuable metric when looking to improve the revenue from email campaigns.
This inspirational headline has more of a “nuts and bolts” application than you might initially think. When we start to look at our interactions with our clients as relationships similar to our cherished personal relationships, we have the opportunity to capture a significant place in our client’s mind. When you establish a truthful, unfettered, and …
