Sending too much time increasing your facebook likes? Set your eyes on what will really benefit you, not some silly metric that can distract your real goals.
Why Increasing Facebook Likes Doesn’t Matter Read More »
Some retention problems can’t be solved with messaging. They are deep in your organization and you need to correct those before moving towards growth.
When Your Retention Problem is Internal Read More »
Ready for marketing automation for your Ecommerce store? Let’s look at this roadmap for breaking into marketing automation.
How-to do Marketing Automation for Ecommerce Read More »
In this post we’ll look at the “creepy” factor when it comes to big data use and how prevalent it is becoming for marketers.
When Customer Data Use Gets Creepy Read More »
In this post, we take a look at why customer orientation campaigns have big value for companies that focus on customer experience and loyalty.
Why Orientation Campaigns Matter Read More »
Before you jump on the loyalty bandwagon, make sure you have the right intention and expectation of what loyalty programs can do for you.
What a Loyalty Program Can’t Fix Read More »
Retaining customers in a pay-per-use online service creates a great opportunity for high customer revenue and longer happier relationships.
Retention in Pay-Per-Use Online Services Read More »
In this post we look at how messaging adds value to your product or service retention efforts. Without increasing the value of your product or service, you risk the opportunity for real retention.
Building Value Through Messaging Read More »
Are you doing it? You might be and now would be a great time to correct this error before you go to far!
The Biggest Mistake in Loyalty Programs Read More »
Want to start a loyalty program? Starting with the right foundation and understanding of the goals is critical to your success. In this post, we look at three core concepts of loyalty programs and how to start with the right goals in mind.
Creating a Loyalty Program Read More »
