Your customers are dropping at increasing rates and you don’t know what to do. In this post, we review three tactics to stop the bleeding of customer churn while you find the source of your churn.
3 Strategies to Stop Customer Churn Now Read More »
Wondering if you are getting enough feedback from your customers? Or maybe not enough? In this post, we look at the two extremes in survey frequency and how to best handle the situations.
How Frequently Should You Survey? Read More »
In this post, we look past the “Black Friday” deals, to see how you can bring a focus back to retention after the holidays fade away.
Retaining Customers After The Holiday Season Read More »
In this post, we review the three levels of evolution for retention marketing campaigns. Each level has specific challenges and rewards as your focus your efforts upwards.
Evolution of Retention Marketing Campaigns Read More »
In this post we look at the three elements in your retention marketing that will give you the most impact in your campaign.
3 “Must Have” Elements of Customer Retention for your B2B Marketing Strategy Read More »
In this post we look at three tips to help SAS (software as service) products who use a subscription-baesd revenue model avoid the pitfalls of traditional marketing.
Customer Retention Marketing for SAAS Subscription Services Read More »
In this post we explore a common method for calculating your lifetime value (LTV) of your email subscriber base. A valuable metric when looking to improve the revenue from email campaigns.
Calculating Lifetime Value of Email Subscribers Read More »
In this second of three posts on the predictive churn model, we explore the research and evaluation of collected data and starting to ask the right questions to find insights into why customers leave your company.
Creating a Predictive Churn Model : Part 2 Read More »
Association member retention beings from the start and is a engagement process that calls on all aspects of your association to deliver on their stated value. In this article we will look at how value presentation and understanding your retention model make the most from your retention efforts.
Increasing Member Retention for Associations Read More »
So you have or are thinking about starting a loyalty campaign. That is wonderful news, your customers will surely enjoy it. But if you think that a loyaty campaign allows you to “check the box” for customer retention you are missing the mark.
Customer Loyalty is not Customer Retention Read More »
