3 Powerful Retention Metrics for Marketing B2B SAAS
Are you tracking your retention with the right metrics? In this post, we’ll discuss three metrics that can assess your product health.
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Customer Retention Should be 15% of Your Budget
In this article we look at a proper allocation to your retention marketing budget being the first step in understanding how to properly approach retention with your customer base.
Building Value Through Messaging
In this post we look at how messaging adds value to your product or service retention efforts. Without increasing the value of your product or service, you risk the opportunity for real retention.
Likert vs Semantic Differential Questions in Customer Satisfaction Surveys
In this post we look at two common methods for quantifying customer emotions and explore best practices for choosing which method works best for your survey.
How Frequently Should You Survey?
Wondering if you are getting enough feedback from your customers? Or maybe not enough? In this post, we look at the two extremes in survey frequency and how to best handle the situations.
Customer Loyalty is not Customer Retention
So you have or are thinking about starting a loyalty campaign. That is wonderful news, your customers will surely enjoy it. But if you think that a loyaty campaign allows you to “check the box” for customer retention you are missing the mark.
Getting More Out of Analytics
Are you using Google Analytics, but not getting the information you need to make informed decisions? Tired of looking at mountains of data, and not understanding what it means to your company? This presentation might help you take a step in the right direction.
Exploring Digital Metrics, Part 1
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
Two years of email data for not-for-profits
Two years of email statistics were analyzed for the Greater Frederick Advertising Federation to gather insights into the timings and content used in email messages to attract the more viewers. Surprising insights were discovered as the data showed some difference from the board’s expectations.