Tag: Statistics

3 Powerful Retention Metrics for Marketing B2B SAAS

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Customer Retention Should be 15% of Your Budget

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Building Value Through Messaging

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Likert vs Semantic Differential Questions in Customer Satisfaction Surveys

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

How Frequently Should You Survey?

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

How to Define Retention Rate for Customer Retention

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Creating a Predictive Churn Model : Part 1

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Customer Loyalty is not Customer Retention

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Getting More Out of Analytics

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Exploring Digital Metrics, Part 1

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …

Two years of email data for not-for-profits

6 min read

The primary metric of interest in any meaningful B2B marketing effort will always be generating leads. This is a pretty hard-and-fast rule.  But many B2B …