Retention in Pay-Per-Use Online Services
Retaining customers in a pay-per-use online service creates a great opportunity for high customer revenue and longer happier relationships.
Retaining customers in a pay-per-use online service creates a great opportunity for high customer revenue and longer happier relationships.
Subscriptions are not the silver bullet of pricing models. Many times, the useful life of a product or service is overlooked, creating a big gap in understanding the real motivation and value available for your customer.
Keeping subscribers engaged for your online application is a challenging task. In this post, we look at three strategies that can help you maximize your subscriber retention to build better profits
In this post we look at three tips to help SAS (software as service) products who use a subscription-baesd revenue model avoid the pitfalls of traditional marketing.