Top 6 B2B Lead Generation Agencies in 2022

Are you trying to find a lead generation B2B marketing agency to grow your business? Great. There are about a million out there battling for your attention.

That knowledge may be a little overwhelming but fear not; that’s why this post exists. While these agencies share a label, they are not created equal. By that, I mean they often offer different services and approaches marketing in different ways.

At the end of your B2B day, you want an agency that will meet your needs and help you achieve your goals. Making a choice is hard. (And remember, kids–there isn’t one right answer to what agency you go with, but there’s a wrong one.)

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We’ve been in lead generation marketing for over ten years, and we’re here to help you. Our first pro-tip is: choose the agency that aligns with your capabilities.

Where can I start on my journey to find a marketing agency in 2022? (You may ask.)

Well, if lead generation is your game, here are 11 B2B lead generation marketing agencies’ names to consider.

  1. New North
  2. Iron Paper
  3. SeeResponse
  4. Riverbed Marketing
  5. Belkins
  6. Demandwell

Note: these are not ranked from best to least good or anything like that. (Although the first name holds the highest place in our hearts.) Instead, evaluate each on their own merit and choose what’s best for you.

1.New North

Is this biased? Yes. Is it true? Yes. We are very good. I’ll leave it at that.

We do help marketing for B2B companies through lead generation and branding. Our industries served include:

  • Hardware
  • Software
  • Professional services

And more – just reach out if you’re evaluating fit.

Tactically, the channels below to are what we use to achieve lead generation growth.

  • Demand Generation (Paid ads, ABM campaigns, Content syndication)
  • Email marketing (newsletters, automation, list building, and optimization)
  • Social media marketing (organic social media, paid campaign creation and management)
  • Search marketing (SEO, pay-per-click campaigns)
  • Video marketing (testimonials, service explainers, social videos)
  • Content marketing (blogs, ebooks, web content)
  • Web design and development

At a Glance

Founded: 2008 // Notable clients: ThermoFisher Scientific, Kimberly Clark, and AirBox

Bottom Line

We’re a great fit for global firms looking to launch targeted campaigns and for mid-market businesses that are looking to grow.

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2. Iron Paper

We know we’ve mentioned them before, but they are innovating to keep our focus and yours.

Iron Paper offers many services, but our lead generation programs are where we’ll park. They offer industry-standard approaches to making your business a lead generation engine.

In their own words they:

“Focus on both ABM and Inbound Marketing for our lead generation programs. We help companies use inbound marketing, account-based marketing, and sales enablement to improve lead generation rates.”

Note: their Databox Premier certification and HubSpot Diamond certification could be major assets for you.

At a Glance

Founded: 2003 // Notable clients: SAP, Nokia, Shell Catalyst & Technologies

Bottom Line

They are very focused on big technology industry marketing. Smaller to midsized businesses–not really for you.

3. SeeResponse

Where have I seen a monkey logo before? Anyways, SeeResponse (much like many of our other picks for this list) has its fingers in many kinds of marketing pies. Lead generation is one of them.

They describe their approach this way:

“Our demand generation consultants work with you to fill your team’s sales pipeline with quality leads. We work with you to structure and implement a lead generation strategy that is built upon marketing automation. It allows us to scale it fast and optimize on the fly.”

With their extensive focus on automation, their team has experience with many key marketing technologies, including Marketo, HubSpot, Pardot, Salesforce, MailChimp, and more.

At a Glance

Founded: 2016 // Notable clients: Curacubby, Knack, chain works

Bottom Line

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SeeResponse is worth a look for startups that need automation.

4. Riverbed Marketing

Riverbed’s bedrock is marketing SaaS and technology companies. This Canadian agency’s offerings include many traditional content marketing, SEO, and lead generation methods.

We like their no-nonsense description of their lead generation approach:

“Identify what is working. What is not working. Leverage your assets and begin reaping the benefits with well-oiled lead generation strategy.”

Consider taking advantage of the 20-to-30-minute free assessments on their website. They are “hardcore and obsessed with delivering…” so an assessment could be worth your time.

At a Glance

Founded: 2013 // Notable clients: Thinking Dimensions, Medbridge, sensible

Bottom Line

If you are a SaaS or technology company looking for a more holistic approach to lead generation—Riverbed might be right for you.

5. Belkins

This agency is an interesting mix of marketing services. While lead generation is one of them, they also appointment setting services and a LinkedIn Influencer Program.

Belkin’s is also big on numbers.

  • 17,496,129 Leads Generated
  • 28,038,670 Emails Delivered
  • 101,885 Appointments Scheduled
  • 796 Satisfied Clients

Their approach to lead generation is described as:

“We don’t leave lead generation to bots and automated processes – every lead we deliver is manually sourced and verified by a research team member with your ideal customer profile in mind. Our primary objective is to connect your sales team with real people who fit the requirements of your business.”

At a Glance

Founded: 2017 // Notable clients: Berkeley, Cemtrex, PiBox

Bottom Line

If you want very niche offerings and a simple, manual lead generation approach, consider Belkins.

6. Demandwell

This small Indiana company specializes in SEO software and web content that converts into leads. They provide content production and growth reporting as well.

What sets them apart is their standardized process for all their services. We’ll let them explain it in their own words:

PACE (Plan, Attract, Convert, Evaluate): The Repeatable Framework for Organic Growth

Repeatable and predictable revenue requires a process for continuous, rapid improvement. By operating with our proprietary PACE process, you will shift from chaos to confidence in your marketing efforts.”

A more extensive outline of their process is outlined on the website. Take a look—it makes some good points.

At a Glance

Founded: 2019 // Notable clients: Lessonly, terminus

 Bottom Line

If you want a planned a solid framework lead generation process, Demandwell might be your agency.

Ready to Work with a B2B Marketing Agency?

We hope this provided you with some value as you prepare to take the first on your lead generation journey.  

Consider looking us up for lead generation and revenue growth if you’re still conflicted.

At New North, we help B2B businesses grow with intelligent marketing that drives measurable results.

Want to see if we’re the right fit for you? Let’s set up a free consult.

Hope to talk soon, and we wish you success in your B2B marketing growth in 2022.

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