B2B tech marketing tools are only useful if they’re used well. If you can’t aim appropriately and hit the nail on the head, your hammer will probably be more destructive than helpful. Pay-per-click campaigns are the same way. If you have a poor paid strategy, with misguided targeting, subpar content, and poor execution, most likely […]
How to Use Paid Ads in a B2B Tech Marketing Strategy Read More »
Video can be a hugely effective (and multifunctional) tool in a B2B tech marketing toolbox. It’s a great way to interact with your target audience and current customers, and it’s valuable across a ton of different platforms. But all too often, video marketing for B2B tech is niched into TV advertisements or product demos. There’s
How Should B2B Tech Firms Use Video? Read More »
B2B tech marketing should help firms to get new clients. But if that’s the goal, how should it work? It’s a big question – but it’s important to get right, because leads are key to business growth. With that in mind, we’re putting our extensive B2B tech marketing background to work to answer it correctly.
B2B Tech Marketing Lead Generation Tactics Read More »
B2B marketing is hard; the audience is smaller, the persona is difficult to reach, most purchases require several decision-makers, and the competition is fierce. To survive, marketers need to know they are reaching the right audience with the right message at the right time. This can’t (and shouldn’t) be done through the “shotgun approach” or
Guide to Data-Driven B2B Marketing Read More »
A key goal of marketing should be to help engineering firms get new clients. But how should it work? It’s a big question – but it’s important to get right, because leads are key to business growth. With that in mind, we’re putting our extensive B2B tech marketing background to work to answer it correctly.
Marketing for Engineering Firms: Lead Generation Tactics Read More »
If you found this blog post, you’re probably faced with either writer’s block or you’re faced with the prospect of writing your very first blog post as part of a marketing strategy. As a marketing company in Frederick, Maryland, we’re here to help.
When you’re trying to build the best marketing department you can with your budget, you can’t simply pile more and more responsibilities and duties onto your existing team. They may be good, but nobody has unlimited bandwidth. Eventually, they’ll break.
Building a ‘SMART’ Marketing Department Read More »
If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start. It’s packed with the strategies that will help you develop new client relationships and nurture existing ones, all ordered in a simple-to-follow guide.
The B2B Tech Marketing Plan Read More »
The intent of this post is to start collecting a perspective on what is happening in the digital marketing ecosystem and US economy for our clients and everyone who is thinking and considering how this international pandemic will impact digital marketing and sales efforts in light of the breaking news and activity around this virus
Digital Marketing in The Days of Coronavirus : Daily Update Read More »
Having been in the industry for 20 some years now, I get pretty tired of the sales and marketing squabbles. More than ever, marketing is generating new business and sales teams are doing a good job at marketing – so why is there such an animosity between these two groups? Because of the tension, I
Tips for Integrating Marketing and Sales Teams Read More »
