Video marketing can be huge for managed service providers. It’s a great way to interact with your target audience and current customers. But all too often, video marketing for managed service providers is niched into TV advertisements or product demos. Little do most IT consultants know, there is much more you can do with video. […]
When Should Managed Service Providers Use Video Marketing? Read More »
If you are an IT company in need of a technology marketing plan to run your company, here is a starting place. This plan will help you develop new client relationships and nurture existing ones with a simple to follow guide. [Start Here] This article has a lot of sections, so here is a quick
The Monthly Marketing Plan for IT Companies Read More »
If you found this blog post, you’re probably faced with either writer’s block or you’re faced with the prospect of writing your very first blog post as part of a marketing strategy. As a marketing company in Frederick, Maryland, we’re here to help. While there are many different objectives for blogs, this article will focus
Believe it or not, there are just two months left in 2019. It’s time to start looking ahead and planning out a new lead generation strategy for 2020. Viewing your marketing plan for managed service providers from a future-oriented perspective opens you up to a big-picture perspective and highlights the need to stay on top
New MSP Lead Generation Trends for 2020 Read More »
For most HVAC companies, content creation is not top of mind. Servicing clients, keeping up with industry trends, and continuing education may take priority over writing a few blogs. But the benefits of a great content creation strategy for HVAC are big. With the right content, you can achieve a high SEO ranking and greatly
What Kind of Content Should HVAC Companies Create? Read More »
It happens to the best of us. After going through the steps of setting up an email marketing campaign, collecting engaging content, adding a clever photo, embedding links, viewing previews, etc., your campaign is ready to launch. You schedule the marketing email out – It’s going to hundreds if not thousands of people. Then, it
Oops! When & How You Should Send Correction Emails Read More »
Tools are only useful if they’re used well. If you can’t aim appropriately and hit the nail on the head, your hammer will probably be more destructive than helpful. Pay-per-click campaigns are similar. If your IT consultant PPC campaign has a poor strategy, lackluster execution, and is otherwise subpar, most likely you’ll just be throwing
IT Consultant PPC Campaign Guidelines Read More »
ABM, or account-based marketing, is an extremely useful tool for IT consultants. If inbound marketing is represented by a magnet, sucking in leads through content, ABM is more like ax-throwing. You identify a target, throw your ax, hit the bullseye, and land a sale. While they both rely on great content and an effective strategy,
How to Coordinate an ABM Campaign for IT Consultants Read More »
In a world where the results you can achieve with organic digital marketing are starting to fade, having a highly effective paid media strategy is crucial for IT consultants. Paid media puts you front and center as far as Google search, social media feeds, and more. There are many different types of paid media, including
How to Make Your Paid Media More Effective Read More »
I see what they’re doing – let’s just copy that. It seems simple enough. Let’s just look at a competitor’s marketing and simply do what they’re doing. It happens all the time and in the field of ideas – it’s common. Going deeper, we look at an idea or an approach to a market and
The Failed Logic of Reverse Engineering Read More »
