Inbound Marketing & Customer Loyalty
Inbound marketing and customer loyalty can be a powerful mixture if done well. In this post we look at how the discipline of good inbound can be used for loyalty.
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3 Simple B2B Retention Strategies
B2B retention strategies are critical for any b2b business looking to keep their edge in the marketplace. In this post we’ll look at three simple ways you can stay on top of the relationship.
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5 Reward Program Mistakes and How to Fix Them
Have you committed any of these loyalty program mistakes? It’s not to late to get the changes needed to make your loyalty program really shine.
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The Definitive Loyalty Program Checklist
This loyalty program checklist covers all the areas of concern for a new loyalty program development. From concept to rollout, each area of concern is noted.
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5 (Easily Adjustable) Shopping Cart Mistakes Holding you Back
Do you have a problem with shopping cart abandonment? Don’t fall for these five fixable shopping cart mistakes that can increase your revenue.
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Consistancy & Customer Experience
Consistency in your customer experience is huge driver of growth and success. In this post, we examine the beginnings of creating consistent customer experiences.
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The Reality of “Free Trial” pricing for SAAS
In this we make the final call on “free trial” pricing and how it should be used in your SAAS application.
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Marketing Automation for Loyalty Programs
In this post, we explore marketing automation for loyalty programs and give a few examples of how to best employ this technology with your program.
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The 3 Biggest Problems with Loyalty Programs Today
In this post we look at three of the biggest problems in loyalty programs in the current retail loyalty programs. Don’t let these three items ruin your day.
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Captain America, Zola’s Algorithm, and Predictive Analytics
Science fiction is a great lens to our hopes and fears about the future. In this post we take a look the role of predictive analysis in the latest Captain America film.
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