Why I Left Your App: An Open Letter
Its me, well you don’t remember me, but I left your app about two months ago and I wanted to give you some closure.
Why I Left Your App: An Open Letter Read More »
The Difference Between Loyalty and Retention
Do you know the difference? In this post, we help draw a line between these two topics to help marketers define the approaches.
The Difference Between Loyalty and Retention Read More »
How-to do Marketing Automation for Ecommerce
Ready for marketing automation for your Ecommerce store? Let’s look at this roadmap for breaking into marketing automation.
How-to do Marketing Automation for Ecommerce Read More »
When Customer Data Use Gets Creepy
In this post we’ll look at the “creepy” factor when it comes to big data use and how prevalent it is becoming for marketers.
When Customer Data Use Gets Creepy Read More »
3 Secrets of Loyalty Management
In this post we look at how three loyalty management tips can grow your program management skills and increase the impact of your campaigns.
3 Secrets of Loyalty Management Read More »
Stop Chasing Big Data Analytics
Looking for something and want to bet the farm that big data analytics is the right ticket? Think again. Let’s take a step into reason before jumping into the big expense of big data.
Stop Chasing Big Data Analytics Read More »
3 Powerful Retention Metrics for Marketing B2B SAAS
Are you tracking your retention with the right metrics? In this post, we’ll discuss three metrics that can assess your product health.
3 Powerful Retention Metrics for Marketing B2B SAAS Read More »
Anatomy of the Perfect Win-Back Email
In this post we look at the win-back campaign email and how to use this campaign to get success in a very discouraging market position.
Anatomy of the Perfect Win-Back Email Read More »
Customer Experience & Expectations
In this post we’ll look at how expectations for our products and services are the starting point for the customer experience.
Customer Experience & Expectations Read More »
Biggest Mistake in SAAS Retention
In this post we look at one of the biggest mistakes that retention marketers overlook in their retention planning.
Biggest Mistake in SAAS Retention Read More »
