Have you ever fished in a pond with no fish? Spoiler: You won’t catch anything. If you want to catch fish (not just “go fishing”), you should fish in a place that has plenty of fish. It just makes sense, right? The same thing goes for B2B marketing. If you want to use B2B marketing […]
What Are the Best B2B Marketing Channels? Read More »
One of the hard things about B2B marketing is that there are a million and one things you can do. It’s easy to do something. It’s hard to do the right thing. As a consequence, the sad truth is that most B2B marketing is wasted – not because it’s not good, but because it’s the wrong
B2B Marketing Tactics: How to Choose the Right Ones Read More »
Marketing is hard. B2B marketing strategy is uniquely hard. That’s part of what makes it so important (and, when it’s done well, so rewarding). We’ve been doing B2B marketing for over 10 years. Based on that expertise, in this article, we’ll break down three of the biggest challenges in B2B marketing strategy and discuss how to
Top 3 B2B Marketing Challenges Read More »
Email is the workhorse of B2B marketing. There are around 4 billion email accounts worldwide. For all of the new technologies that’ve cropped up over the past few years, email is still the core driver of B2B marketing and business communications. It’s not going anywhere because it works. In fact, Oberlo estimates that, for every
B2B Marketing: 3 Tips to Make Email More Profitable Read More »
Interested in learning about B2B marketing automation – and in putting it to use to supercharge your results? You’re in the right spot. On this page, we’ll give an overview of what B2B marketing automation is, how it’s used, and how to get started with it. Let’s dive in. What is B2B marketing automation? Marketing automation
The Quick Guide to B2B Marketing Automation Read More »
Regulatory changes like GDPR and CCPA are likely to come in the next few years. People are demanding more control and transparency over their data. Browsers like Firefox are starting to block many traditional analytics methods. The amount of data generated from the increasing number of sources (phone, desktop, tablet, etc.) is rising, and tracking
What you need to know about Google Analytics 4 (GA4) Read More »
Wondering what B2B content marketing is? Fair question. There are at least two points of jargon in the phrase: “B2B” and “content marketing.” Not to worry. In this post, I’ll unpack what B2B content marketing means, what it’s used for, and provide a few examples. Let’s jump in. What does B2B content marketing mean? To understand
What is B2B Content Marketing? Read More »
This weekend, somebody asked me what I do for work. “I’m in B2B marketing,” I replied. The person smiled and nodded, but I could tell it was out of politeness rather than understanding. “Oh, cool,” they said. “So what’s B2B?” Now, this person isn’t in the business world. But their lack of familiarity with my
B2B Marketing vs B2C Marketing: What’s the Difference? Read More »
Welcome to our guide to B2B marketing on LinkedIn. Here’s what we’ll be covering: Does B2B marketing work on LinkedIn? The purpose of B2B marketing on LinkedIn Inbound marketing on LinkedIn Outbound marketing on LinkedIn Ready to put LinkedIn to use to grow your B2B business? Read on. Does B2B marketing work on LinkedIn? Given
The Guide to B2B Marketing on LinkedIn Read More »
After a very challenging 2020 for sales and marketing, many people are asking – what can we expect in the next year? I’ll be the first to say that, after the year we’ve just had, it may be a fool’s errand to attempt a forecast. But, from what I’ve been seeing, a few things will
What Do You Expect in 2021? Read More »
