Tired of random acts of LinkedIn that don’t drive pipeline? You’re not alone. For many B2B tech teams, LinkedIn feels like a lot of activity with very little to show for it. The problem isn’t the platform, it’s the lack of a coherent strategy connecting your posts, profiles, and ads to real business goals. In […]
The Complete Guide to LinkedIn B2B Marketing Read More »
B2B marketing can be complex. For one thing, it’s packed with jargon. You’re already starting from behind when you put the acronym “B2B” in front of the word “marketing”. Things don’t get better from there. Welcome to the world of ABM, SEO, CRO, PPC, CPA, CPC, etc. – if you don’t speak the language, your head
The 8 Most Effective B2B Marketing Strategies for 2021 Read More »
What will 2021 bring in B2B tech marketing? Based on the data and what I’ve seen working for our clients, here are five trends to watch for. 1. SEO and email continue to grow. “57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.” – Junto Digital “77% of B2B
5 B2B Tech Marketing Trends to Watch for in 2021 Read More »
Everybody wants more leads. So, how do you actually get them? Great question. There are, essentially, two main levers you can pull to increase your lead flow. You can reach more people with your message (i.e. traffic generation), or you can increase the rate at which people who hear your message become contacts (i.e. conversion
5 Tactics to Improve Lead Generation in B2B Tech Marketing Read More »
Inbound marketing is casting a net. Account-based marketing (ABM) is spearfishing. In inbound marketing, you don’t know exactly who you’ll sell to. Your campaign is designed to put content out so that potential buyers can find it. In B2B ABM, though, you’ve already identified the accounts you want to sell to, and your campaign is
The Quick Guide to B2B ABM for Tech Marketing Read More »
If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start. It’s packed with the strategies that will help you develop new client relationships and nurture existing ones, all ordered in a simple-to-follow guide. Generally, these tactics are presented sequentially, meaning that they’re best tackled
The B2B Tech Marketing Plan Read More »
ABM, or account-based marketing, is an extremely useful tool for IT consultants. If inbound marketing is represented by a magnet, sucking in leads through content, ABM is more like ax-throwing. You identify a target, throw your ax, hit the bullseye, and land a sale. While they both rely on great content and an effective strategy,
How to Coordinate an ABM Campaign for IT Consultants Read More »
