Anatomy of the Perfect Win-Back Email
In this post we look at the win-back campaign email and how to use this campaign to get success in a very discouraging market position.
Anatomy of the Perfect Win-Back Email Read More »
Best Practices
Customer Experience & Expectations
In this post we’ll look at how expectations for our products and services are the starting point for the customer experience.
Customer Experience & Expectations Read More »
Biggest Mistake in SAAS Retention
In this post we look at one of the biggest mistakes that retention marketers overlook in their retention planning.
Biggest Mistake in SAAS Retention Read More »
Best Customer Retention Posts of 2013
A quick review of the top posts on newnorth.com over the past year.
Best Customer Retention Posts of 2013 Read More »
Why Orientation Campaigns Matter
In this post, we take a look at why customer orientation campaigns have big value for companies that focus on customer experience and loyalty.
Why Orientation Campaigns Matter Read More »
Retention and Customer Service
In this article we take a look at customer service from a proactive and reactive standpoint and how retention success depends on both.
Retention and Customer Service Read More »
Why Loyalty Programs Fail
Wondering why your loyalty program is headed for death row? In this article we talk about three attributes of a dying program.
Why Loyalty Programs Fail Read More »
What a Loyalty Program Can’t Fix
Before you jump on the loyalty bandwagon, make sure you have the right intention and expectation of what loyalty programs can do for you.
What a Loyalty Program Can’t Fix Read More »
Impact of the Cancellation “Gauntlet”
Endless transfers in the cancelation processes give customers the cold shoulder to your brand and service. In this article we look the impact and remedy for these deadly processes.
Impact of the Cancellation “Gauntlet” Read More »
Customer Retention Should be 15% of Your Budget
In this article we look at a proper allocation to your retention marketing budget being the first step in understanding how to properly approach retention with your customer base.
Customer Retention Should be 15% of Your Budget Read More »
