Retaining Customers After The Holiday Season
In this post, we look past the “Black Friday” deals, to see how you can bring a focus back to retention after the holidays fade away.
Retaining Customers After The Holiday Season Read More »
Best Practices
Evolution of Retention Marketing Campaigns
In this post, we review the three levels of evolution for retention marketing campaigns. Each level has specific challenges and rewards as your focus your efforts upwards.
Evolution of Retention Marketing Campaigns Read More »
Five Reasons Why Customer Retention is Better Than Acquisition
In this post, we look at five reasons you should consider customer retention a critical part of your marketing efforts. Without it, you are leaving potential revenue on the table and relationships undeveloped.
Five Reasons Why Customer Retention is Better Than Acquisition Read More »
Effective Opt-Out Page Messaging
In this post, we take a look at the opt-out pages that many email marketers don’t give a second thought in their overall churn reduction or subscription retention programs.
Effective Opt-Out Page Messaging Read More »
Using Coupons To Kill Customer Loyalty
In this post we demonstrate the fundamental problem with using coupons for loyalty programs and the impact it has on loyalty.
Using Coupons To Kill Customer Loyalty Read More »
Interesting Customer Retention Stats
Five customer retention statistics that will help you understand and plan your customer retention efforts.
Interesting Customer Retention Stats Read More »
Three Steps to Start Improving Your Customer Retention
There is no better time to start your retention program than today. Following the three steps in this article you can hit the ground running with your retention efforts.
Three Steps to Start Improving Your Customer Retention Read More »
Customer Retention Strategies for Financial Institutions
Financial institutions are one of the hardest markets to retain customers due to the numerous outside forces that effect your relationship with your customer. Bank collapses, mortgage servicing, and economic shifts all bring hesitation into your customer’s minds. But using some retention techniques listed below, you can build a relationship stronger than the marketplace.
Customer Retention Strategies for Financial Institutions Read More »
Increasing Member Retention for Associations
Association member retention beings from the start and is a engagement process that calls on all aspects of your association to deliver on their stated value. In this article we will look at how value presentation and understanding your retention model make the most from your retention efforts.
Increasing Member Retention for Associations Read More »
Customer Loyalty is not Customer Retention
So you have or are thinking about starting a loyalty campaign. That is wonderful news, your customers will surely enjoy it. But if you think that a loyaty campaign allows you to “check the box” for customer retention you are missing the mark.
Customer Loyalty is not Customer Retention Read More »
