Running a E-commerce store is a difficult journey and requires good planning to properly execute good customer retention. In this post we review five tips for increasing customer retention and lifetime value of your new and current clients.
5 Tips for Customer Retention in E-Commerce Read More »
Before pushing that brand new site live to the world, checkout this quick list of 10 things to know to make the new launch a continued success and not a fatal mistake by starting from scratch with your search engine optimization.
Top 10 SEO Considerations When Re-Designing and Launching Your New Website Read More »
Are you using Google Analytics, but not getting the information you need to make informed decisions? Tired of looking at mountains of data, and not understanding what it means to your company? This presentation might help you take a step in the right direction.
Getting More Out of Analytics Read More »
Your own Website might be the goal for your start-up, but don’t forget about the many sites that exist to get your presence off the ground.
7 Sites to be on before you build a Website Read More »
How do you measure your social media? Sometimes it can be hard to make heads or tails from your social media efforts. This post explores some ways to measure and set goals for your social media spend with some atypical ways of looking at your activity.
Measuring Social Media Read More »
Email is a fantastic tool because we can learn lots of information about our users from each message we send. This list looks at some popular trends available for most email reporting systems, provides a few new ways to segment your list and provide incentives, and asks “where is there opportunity for growth?”
9 Creative Segmentation Techniques for Email Lists Read More »
One thing that will never stop in your business is the demand for your time and expertise. In this post, I propose a new way of looking at that demand and provide a framework to experience new freedom in your work life through a change in perspective and practice of time management.
Task Mangement is Time Management Read More »
Do you ever wonder why your Web site doesn’t show up where you want it to in a search? The problem might be right under your nose! This article will look at seven tools and tips to help you understand your site through a search optimization audit.
Seven Quick Ways to Audit Your Site SEO Read More »
Two years of email statistics were analyzed for the Greater Frederick Advertising Federation to gather insights into the timings and content used in email messages to attract the more viewers. Surprising insights were discovered as the data showed some difference from the board’s expectations.
Two years of email data for not-for-profits Read More »
Thinking small is big. Well, its bigger than you might think when it comes to paying attention to the details of our lives and businesses. This theme is the centerpiece of the book, “The Power of Small“, by Linda Kaplan Thaler . This short read focuses on all of the small things that go into
The Power of Small: Why Little Things Make All the Difference Read More »
