If you’ve landed on this page, there’s a good chance that you’re already familiar with the interesting marketing service / product model that’s become more popular over the past several years: the “marketing toolkit.“ But, just in case you’re not, let’s clarify: What is a marketing toolkit? Great question. It’s basically templated marketing strategy and […]
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Every business wants to generate leads. But lead generation is hard. And it’s especially hard to do consistently. I spoke recently with a salesperson from a technology service who has been struggling with reduced lead flow. A couple of years ago, he said, he was getting four or five leads each week from organic traffic
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2021 is over. Thank goodness, right? My guess is that if you made New Year’s resolutions last year, they’ve probably veered wildly off course. But the good news is that you get another shot this year – and maybe things will go more smoothly. Individual goals are helpful. But what about your B2B tech marketing
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If you’re looking for a B2B SaaS marketing strategy, here are two key points to remember: Effective strategy can only be shaped in pursuit of a goal – so you have to know what your goals are. Effective strategy is shaped for specific contexts – so you need to clarify what kind of B2B SaaS you’re marketing.
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B2B SaaS stands for “business to business software as a service.“ Acronyms are confusing – and the term “B2B SaaS” is doubly so, because it’s made up of a pair of them. Let’s unpack each one so that you can have a clearer idea of the total term’s meaning. Then, we’ll break down a few key
Want to run an effective B2B SaaS marketing campaign? Here are four pro tips to help. 1. Set good goals. “Yeah, yeah, I get it,” you’re thinking. “Set good goals – everyone knows that.” Maybe so, but the truth is that an uncomfortable number of B2B SaaS marketing campaigns are built to hit goals that make
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You’re prepping for the annual budgeting meeting. Your CEO shoots you an email to preempt the discussion: “How much budget do you need for marketing?” “As much as I can get…” you think. But what do you say? The best budgets, of course, are based on data – and that’s what your CEO will be looking
How Much Should a B2B SaaS Company Spend on Digital Marketing? Read More »
Neil Patel wrote a solid article on SaaS marketing where he claimed that it’s unique. An excerpt: “SaaS marketing is not for the faint of heart. It’s challenging. And it is critically different from virtually every other type of marketing that the world is aware of.” Throughout the article, Neil makes good points. But, funnily
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Q: How should I create a B2B SaaS marketing strategy? A: That’s a really big question, friend. Sorry; that’s a little forward. We’re not really friends (yet – although if you want to chat about B2B SaaS marketing, the contact form is always open). But you are asking a big question. According to Google, there are
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MSP marketing is hard. That’s partly because managed IT services still aren’t fully understood by the market – especially if you’re selling to non-technical people. It’s partly because the MSP market is very crowded – there are 40,000 MSPs in the US alone (or about 100 per US metro area). And, finally, MSP marketing is
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