Neil Patel wrote a solid article on SaaS marketing where he claimed that it’s unique. An excerpt: “SaaS marketing is not for the faint of heart. It’s challenging. And it is critically different from virtually every other type of marketing that the world is aware of.” Throughout the article, Neil makes good points. But, funnily […]
What Makes B2B SaaS Marketing Different? Read More »
Q: How should I create a B2B SaaS marketing strategy? A: That’s a really big question, friend. Sorry; that’s a little forward. We’re not really friends (yet – although if you want to chat about B2B SaaS marketing, the contact form is always open). But you are asking a big question—and if you’re unsure about the
How to Create a B2B SaaS Marketing Strategy Read More »
MSP marketing is hard. That’s partly because managed IT services still aren’t fully understood by the market – especially if you’re selling to non-technical people. It’s partly because the MSP market is very crowded – there are 40,000 MSPs in the US alone (or about 100 per US metro area). And, finally, MSP marketing is
7 MSP Marketing Services to Build Your Business Read More »
We’ve helped dozens of managed IT service providers with marketing. In this article, we’ll outline what a digital marketing plan looks like for a typical month. But first, three caveats: Digital marketing plans should absolutely vary based on your unique context. Depending on your business model, your service offering, and your market, different tactics will
An Example of a Monthly Digital Marketing Plan for MSPs Read More »
About a year ago, we created something called the MSP Content Marketing Launch Pack. Here’s the idea: You own an MSP. You want leads. But you don’t have the resources to afford an engagement with a marketing agency or the expertise / time to create effective marketing materials internally. So, we put together a collection
How to Create Marketing Materials for an MSP Read More »
MSP marketing is the process of creating interest in managed IT services. Often, this involves creating and deploying messages to help MSPs get leads, which is called lead generation. Sometimes, it involves helping MSPs upgrade the way they’re perceived in the marketplace, which is called branding. Both of these activities help present MSPs to their
What Is MSP Marketing? Read More »
One of the hard things about B2B marketing is that there are a million and one things you can do. It’s easy to do something. It’s hard to do the right thing. As a consequence, the sad truth is that most B2B marketing is wasted – not because it’s not good, but because it’s the wrong
B2B Marketing Tactics: How to Choose the Right Ones Read More »
Marketing is hard. B2B marketing strategy is uniquely hard. That’s part of what makes it so important (and, when it’s done well, so rewarding). We’ve been doing B2B marketing for over 10 years. Based on that expertise, in this article, we’ll break down three of the biggest challenges in B2B marketing strategy and discuss how to
Top 3 B2B Marketing Challenges Read More »
Tired of random acts of LinkedIn that don’t drive pipeline? You’re not alone. For many B2B tech teams, LinkedIn feels like a lot of activity with very little to show for it. The problem isn’t the platform, it’s the lack of a coherent strategy connecting your posts, profiles, and ads to real business goals. In
The Complete Guide to LinkedIn B2B Marketing Read More »
B2B marketing can be complex. For one thing, it’s packed with jargon. You’re already starting from behind when you put the acronym “B2B” in front of the word “marketing”. Things don’t get better from there. Welcome to the world of ABM, SEO, CRO, PPC, CPA, CPC, etc. – if you don’t speak the language, your head
The 8 Most Effective B2B Marketing Strategies for 2021 Read More »
