In Part 1 of this series, I wrote about the SEO component of your content marketing plan – how to pick keywords, write SEO articles, and create pillar pages that will rank for important searches. That content is really important because it builds your top-of-funnel metrics; when you rank for critical keywords, you’ll get more […]
How to Create a B2B Tech Content Marketing Plan, Part 2: Engagement Read More »
Every B2B marketing effort starts with good intentions. But not every B2B marketing effort works out well. If you’re struggling to market effectively, here are three things that may be going wrong. 1. You haven’t refined your market or developed your message effectively. I’ve grouped these two things (market and message) together because they’re closely
Avoid These B2B Marketing Mistakes Read More »
Everybody wants more leads. So, how do you actually get them? Great question. There are, essentially, two main levers you can pull to increase your lead flow. You can reach more people with your message (i.e. traffic generation), or you can increase the rate at which people who hear your message become contacts (i.e. conversion
5 Tactics to Improve Lead Generation in B2B Tech Marketing Read More »
If you’re a B2B tech company, go to Google, search for your five biggest competitors, and pull up their websites. I’ve got a twenty dollar bill that says at least three of them are doing content marketing. I’m serious here. Go do the search. Are at least three of your competitors regularly writing blogs or
3 Content Mistakes to Avoid in Your B2B Marketing Strategy Read More »
B2B tech marketing can feel complicated – but it doesn’t always have to. Here’s a simple strategy that consistently pays big dividends: create a landing page for your product or service and use it to convert paid traffic into customers. This is one of our favorite approaches to take in lead generation, and it works
The One-Page B2B Tech Marketing Funnel Read More »
The fight to rank for a keyword can feel like an uphill battle. For valuable terms, competition is tough. Rankings fluctuate. Results take time. It’s easy to become discouraged when B2B marketing in tech. But don’t give up hope yet. The key to SEO for B2B tech firms is to create an intelligent content strategy,
10 SEO Tips for B2B Marketing in Tech Read More »
B2B tech marketing tools are only useful if they’re used well. If you can’t aim appropriately and hit the nail on the head, your hammer will probably be more destructive than helpful. Pay-per-click campaigns are the same way. If you have a poor paid strategy, with misguided targeting, subpar content, and poor execution, most likely
How to Use Paid Ads in a B2B Tech Marketing Strategy Read More »
B2B tech marketing should help firms to get new clients. But if that’s the goal, how should it work? It’s a big question – but it’s important to get right, because leads are key to business growth. With that in mind, we’re putting our extensive B2B tech marketing background to work to answer it correctly.
B2B Tech Marketing Lead Generation Tactics Read More »
A key goal of marketing should be to help engineering firms get new clients. But how should it work? It’s a big question – but it’s important to get right, because leads are key to business growth. With that in mind, we’re putting our extensive B2B tech marketing background to work to answer it correctly.
Marketing for Engineering Firms: Lead Generation Tactics Read More »
If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start. It’s packed with the strategies that will help you develop new client relationships and nurture existing ones, all ordered in a simple-to-follow guide. Generally, these tactics are presented sequentially, meaning that they’re best tackled
The B2B Tech Marketing Plan Read More »
