Marketing is hard. B2B marketing strategy is uniquely hard. That’s part of what makes it so important (and, when it’s done well, so rewarding). We’ve been doing B2B marketing for over 10 years. Based on that expertise, in this article, we’ll break down three of the biggest challenges in B2B marketing strategy and discuss how to […]
Top 3 B2B Marketing Challenges Read More »
Tired of random acts of LinkedIn that don’t drive pipeline? You’re not alone. For many B2B tech teams, LinkedIn feels like a lot of activity with very little to show for it. The problem isn’t the platform, it’s the lack of a coherent strategy connecting your posts, profiles, and ads to real business goals. In
The Complete Guide to LinkedIn B2B Marketing Read More »
B2B marketing can be complex. For one thing, it’s packed with jargon. You’re already starting from behind when you put the acronym “B2B” in front of the word “marketing”. Things don’t get better from there. Welcome to the world of ABM, SEO, CRO, PPC, CPA, CPC, etc. – if you don’t speak the language, your head
The 8 Most Effective B2B Marketing Strategies for 2021 Read More »
Dear Friend, There’s little need to convince you that we are living in unprecedented times. We now sit weeks after the historical 2020 elections and on the brink of what seems to be the second wave of an international pandemic. The division in our nation, the challenges in our economy, and the coming winter all
Open Letter: A Return to Truth, Journalism, and Integrity in Media Read More »
What will 2021 bring in B2B tech marketing? Based on the data and what I’ve seen working for our clients, here are five trends to watch for. 1. SEO and email continue to grow. “57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.” – Junto Digital “77% of B2B
5 B2B Tech Marketing Trends to Watch for in 2021 Read More »
At New North, we aim to help you connect with the right customers for your business! We want our customers to flourish and we’re prepared to go the extra mile to help them do that. That’s why we’re thrilled to announce that Clutch has named New North a leading B2B company in Maryland in the
New North Named a Top B2B Company in Maryland for 2020 Read More »
In Part 1 of this series, I wrote about the SEO component of your content marketing plan – how to pick keywords, write SEO articles, and create pillar pages that will rank for important searches. That content is really important because it builds your top-of-funnel metrics; when you rank for critical keywords, you’ll get more
How to Create a B2B Tech Content Marketing Plan, Part 2: Engagement Read More »
Every B2B marketing effort starts with good intentions. But not every B2B marketing effort works out well. If you’re struggling to market effectively, here are three things that may be going wrong. 1. You haven’t refined your market or developed your message effectively. I’ve grouped these two things (market and message) together because they’re closely
Avoid These B2B Marketing Mistakes Read More »
Everybody wants more leads. So, how do you actually get them? Great question. There are, essentially, two main levers you can pull to increase your lead flow. You can reach more people with your message (i.e. traffic generation), or you can increase the rate at which people who hear your message become contacts (i.e. conversion
5 Tactics to Improve Lead Generation in B2B Tech Marketing Read More »
If you’re a B2B tech company, go to Google, search for your five biggest competitors, and pull up their websites. I’ve got a twenty dollar bill that says at least three of them are doing content marketing. I’m serious here. Go do the search. Are at least three of your competitors regularly writing blogs or
3 Content Mistakes to Avoid in Your B2B Marketing Strategy Read More »
