B2B tech marketing can feel complicated – but it doesn’t always have to. Here’s a simple strategy that consistently pays big dividends: create a landing page for your product or service and use it to convert paid traffic into customers. This is one of our favorite approaches to take in lead generation, and it works […]
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The fight to rank for a keyword can feel like an uphill battle. For valuable terms, competition is tough. Rankings fluctuate. Results take time. It’s easy to become discouraged when B2B marketing in tech. But don’t give up hope yet. The key to SEO for B2B tech firms is to create an intelligent content strategy,
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B2B tech marketing tools are only useful if they’re used well. If you can’t aim appropriately and hit the nail on the head, your hammer will probably be more destructive than helpful. Pay-per-click campaigns are the same way. If you have a poor paid strategy, with misguided targeting, subpar content, and poor execution, most likely
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B2B tech marketing should help firms to get new clients. But if that’s the goal, how should it work? It’s a big question – but it’s important to get right, because leads are key to business growth. With that in mind, we’re putting our extensive B2B tech marketing background to work to answer it correctly.
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A key goal of marketing should be to help engineering firms get new clients. But how should it work? It’s a big question – but it’s important to get right, because leads are key to business growth. With that in mind, we’re putting our extensive B2B tech marketing background to work to answer it correctly.
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If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start. It’s packed with the strategies that will help you develop new client relationships and nurture existing ones, all ordered in a simple-to-follow guide. Generally, these tactics are presented sequentially, meaning that they’re best tackled
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If you found this blog post, you’re probably faced with either writer’s block or you’re faced with the prospect of writing your very first blog post as part of a marketing strategy. As a marketing company in Frederick, Maryland, we’re here to help. While there are many different objectives for blogs, this article will focus
For most HVAC companies, content creation is not top of mind. Servicing clients, keeping up with industry trends, and continuing education may take priority over writing a few blogs. But the benefits of a great content creation strategy for HVAC are big. With the right content, you can achieve a high SEO ranking and greatly
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Every business relies on content in some way. From the slogans on the back of trucks cruising down the highway to the brochure in your doctor’s office, every industry needs great content. The same goes for IT consultants. Whereas shipping and flu season prevention can be explained in a relatively simple way, the information technology
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Each industry is unique. Who you’re writing for, where you’ll be publishing, and what you’re talking about varies widely based on your industry, your niche, and your goals. It’s so important to understand the tips and tricks related to great content creation for SaaS. Depending on what you’re offering, Software-as-a-Service can be a very technical
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