Look, I don’t know the full backstory behind your SAAS firm or its marketing. I don’t know how long it took you to get from beta to full launch. No idea what your three-year product roadmap looks like. Don’t know what your product’s benefits are. But I do know this: your SAAS company’s marketing isn’t […]
This is Why Your SAAS Company’s Marketing Isn’t Working Read More »
If you’re an IT firm, go ahead and search your five biggest competitors. I’ve got a twenty dollar bill that says at least three of them are doing content marketing. Really. Go do the search. Are three of your competitors regularly producing blogs or written content? My money says yes – but leave a comment
How MSPs Can Overcome the Content Marketing Struggle Read More »
Marketing is all about humanizing your managed service provider business. Admittedly, it can feel hard to humanize the world of IT. When you throw money at your marketing team for larger paid advertisements, TV spots, for your typical interruptive marketing, you’re just burning your budget. In today’s oversaturated world of interruptive advertisements, this approach no
How to Market for Managed Service Providers Read More »
Are you thinking about video marketing? You might want to cut to the chase. There is nothing new in the world. One might think that the move into video marketing is this new phenomena that the millennial generation is pushing. And yes, the means and methods are changing, but the thrust of the cultural and
Video Marketing Saturation Point Approaching Read More »
You Fell For It. The entire function of that headline was to pray on your primitive brain. The neuroscience behind it was simple – we are risk adverse beings, looking to secure our future and we’ll do anything to avoid pain. Pain is a massive marketing lever, and it’s been used and abused for years
Don’t Make This Super Huge Marketing Mistake Read More »
Search Engine Optimization. It’s a term that is thrown around often in the online marketing world. But unlike the latest health craze or superfood, this fad is here to stay. SEO for managed service providers is crucial to their business’ success. When you type in the name of your company and your location into a
Why Managed IT Service Providers Need SEO Read More »
To all the URL’s I’ve loved before, Who traveled in and out my door I’m glad they came along I dedicate this song… To all the URL’s I’ve loved before…. Yes, cheeky, strange, but in this season of love it’s worth talking about those relationships we’ve had in the marketing world that are long lost
To All The URLs I’ve Loved Before… Read More »
If you are a manufacturing company and haven’ t invested in video marketing yet, you’re missing out. Video marketing has been proven to increase conversions by up to 80% in many market. And it can work in manufacturing marketing, too. The problem is many manufacturers don’t know how to use video to benefit their business. If this is
How Should Manufacturers Use Video Marketing? Read More »
The biggest challenge in marketing is not budget, nor is it the reach-to-frequency rate. It’s the words we use, and how we go about using them. Words matter. In fact, they matter tremendously. I just had a coffee with an “MSP”. Do you know what that is? Well, every MSP thinks that phrase is
Jargon, Acronyms, and Ignorance in Messaging Read More »
Video marketing continues to be a rising trend as more and more businesses look to market themselves in new, effective ways. The numbers continue to justify the actions, year after year. According to a 2016 survey, 76 percent of businesses say that the use of video marketing has provided them with a good ROI, and
10 Steps to Video Marketing for Consultants Read More »
