Marketing is all about humanizing your managed service provider business. Admittedly, it can feel hard to humanize the world of IT. When you throw money at your marketing team for larger paid advertisements, TV spots, for your typical interruptive marketing, you’re just burning your budget. In today’s oversaturated world of interruptive advertisements, this approach no […]
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Are you thinking about video marketing? You might want to cut to the chase. There is nothing new in the world. One might think that the move into video marketing is this new phenomena that the millennial generation is pushing. And yes, the means and methods are changing, but the thrust of the cultural and
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You Fell For It. The entire function of that headline was to pray on your primitive brain. The neuroscience behind it was simple – we are risk adverse beings, looking to secure our future and we’ll do anything to avoid pain. Pain is a massive marketing lever, and it’s been used and abused for years
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Search Engine Optimization. It’s a term that is thrown around often in the online marketing world. But unlike the latest health craze or superfood, this fad is here to stay. SEO for managed service providers is crucial to their business’ success. When you type in the name of your company and your location into a
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To all the URL’s I’ve loved before, Who traveled in and out my door I’m glad they came along I dedicate this song… To all the URL’s I’ve loved before…. Yes, cheeky, strange, but in this season of love it’s worth talking about those relationships we’ve had in the marketing world that are long lost
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If you are a manufacturing company and haven’ t invested in video marketing yet, you’re missing out. Video marketing has been proven to increase conversions by up to 80% in many market. And it can work in manufacturing marketing, too. The problem is many manufacturers don’t know how to use video to benefit their business. If this is
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The biggest challenge in marketing is not budget, nor is it the reach-to-frequency rate. It’s the words we use, and how we go about using them. Words matter. In fact, they matter tremendously. I just had a coffee with an “MSP”. Do you know what that is? Well, every MSP thinks that phrase is
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Video marketing continues to be a rising trend as more and more businesses look to market themselves in new, effective ways. The numbers continue to justify the actions, year after year. According to a 2016 survey, 76 percent of businesses say that the use of video marketing has provided them with a good ROI, and
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You understand the value of good design. Whether your firm is focused on consulting engineering, civil engineering, chemical engineering, or any other branch out there, you certainly know that design is crucial to getting good results. In the same way, regardless of what type of firm you manage, getting the right clients is essential –
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You might not realize it, but content is what drives your company to success. Everything from what’s written on your company’s website – including blogs – to social media posts is content. Even though it’s the lifeblood of your business, you might still wonder if looking for content writing services in Maryland is a sound
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