B2B tech marketing tools are only useful if they’re used well. If you can’t aim appropriately and hit the nail on the head, your hammer will probably be more destructive than helpful. Pay-per-click campaigns are the same way. If you have a poor paid strategy, with misguided targeting, subpar content, and poor execution, most likely […]
How to Use Paid Ads in a B2B Tech Marketing Strategy Read More »
B2B tech marketing should help firms to get new clients. But if that’s the goal, how should it work? It’s a big question – but it’s important to get right, because leads are key to business growth. With that in mind, we’re putting our extensive B2B tech marketing background to work to answer it correctly.
B2B Tech Marketing Lead Generation Tactics Read More »
B2B marketing is hard; the audience is smaller, the persona is difficult to reach, most purchases require several decision-makers, and the competition is fierce. To survive, marketers need to know they are reaching the right audience with the right message at the right time. This can’t (and shouldn’t) be done through the “shotgun approach” or
Guide to Data-Driven B2B Marketing Read More »
A key goal of marketing should be to help engineering firms get new clients. But how should it work? It’s a big question – but it’s important to get right, because leads are key to business growth. With that in mind, we’re putting our extensive B2B tech marketing background to work to answer it correctly.
Marketing for Engineering Firms: Lead Generation Tactics Read More »
The intent of this post is to start collecting a perspective on what is happening in the digital marketing ecosystem and US economy for our clients and everyone who is thinking and considering how this international pandemic will impact digital marketing and sales efforts in light of the breaking news and activity around this virus
Digital Marketing in The Days of Coronavirus : Daily Update Read More »
Having been in the industry for 20 some years now, I get pretty tired of the sales and marketing squabbles. More than ever, marketing is generating new business and sales teams are doing a good job at marketing – so why is there such an animosity between these two groups? Because of the tension, I
Tips for Integrating Marketing and Sales Teams Read More »
If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start. It’s packed with the strategies that will help you develop new client relationships and nurture existing ones, all ordered in a simple-to-follow guide. Generally, these tactics are presented sequentially, meaning that they’re best tackled
The B2B Tech Marketing Plan Read More »
I see what they’re doing – let’s just copy that. It seems simple enough. Let’s just look at a competitor’s marketing and simply do what they’re doing. It happens all the time and in the field of ideas – it’s common. Going deeper, we look at an idea or an approach to a market and
The Failed Logic of Reverse Engineering Read More »
The World is Flat – Thomas Friedman. We are in the golden age of globalization. More and more, technology and labor are being sourced throughout the globe at a rapid pace. As Friedman proposed in his 2005 book, technology has enabled a global economy and it does not seem to be slowing down now, over
Why Non-Local Business Is Hard to Win (And How to Win It) Read More »
Conversion Rate Optimization (CRO) is important for almost any company – accountants, restaurants, lawyers, etc. It’s even more important, though, for SAAS companies. This is due to the nature of relying on recurring revenue being generated by new customers. While upselling and cross-selling can be a part of the business model, the real cash is
First Steps to Conversion Optimization for SAAS Companies Read More »
