Inbound Marketing & Customer Loyalty
Inbound marketing and customer loyalty can be a powerful mixture if done well. In this post we look at how the discipline of good inbound can be used for loyalty.
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Lead Generation
The Definitive Loyalty Program Checklist
This loyalty program checklist covers all the areas of concern for a new loyalty program development. From concept to rollout, each area of concern is noted.
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Flatten the User Experience for Better Conversion
Looking for more conversion in your web app or mobile app? Process flattening can help your iron out your application to help you keep the users to don’t know what they are missing.
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Focusing Retention on Bottom Line Growth
Are you missing something in your marketing plan? Likely its thousands in missed profit due to poor customer retention. In this post we help you get the right focus on your customer retention efforts for maximum growth.
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When Customer Data Use Gets Creepy
In this post we’ll look at the “creepy” factor when it comes to big data use and how prevalent it is becoming for marketers.
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Interesting Customer Retention Stats
Five customer retention statistics that will help you understand and plan your customer retention efforts.
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Getting More Out of Analytics
Are you using Google Analytics, but not getting the information you need to make informed decisions? Tired of looking at mountains of data, and not understanding what it means to your company? This presentation might help you take a step in the right direction.
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Task Mangement is Time Management
One thing that will never stop in your business is the demand for your time and expertise. In this post, I propose a new way of looking at that demand and provide a framework to experience new freedom in your work life through a change in perspective and practice of time management.
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Exploring Digital Metrics, Part 1
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
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