Consistancy & Customer Experience
Consistency in your customer experience is huge driver of growth and success. In this post, we examine the beginnings of creating consistent customer experiences.
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Marketing Analytics
Marketing Automation for Loyalty Programs
In this post, we explore marketing automation for loyalty programs and give a few examples of how to best employ this technology with your program.
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Captain America, Zola’s Algorithm, and Predictive Analytics
Science fiction is a great lens to our hopes and fears about the future. In this post we take a look the role of predictive analysis in the latest Captain America film.
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Flatten the User Experience for Better Conversion
Looking for more conversion in your web app or mobile app? Process flattening can help your iron out your application to help you keep the users to don’t know what they are missing.
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Loyalty Tactics: Loyalty Points Programs
In this post we look at the good, the bad, and the ugly of loyalty points programs and see if it is the right fit for your loyalty program.
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Segmenting Your Loyalty Program
Creating segments for your loyalty program can help you build value with your customers quickly. We look at three tactics to achieve a great split.
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3 Tactics for Reading Customer Data
Chopping up your data can be rewarding but exhausting if you don’t know where to start or have the right tools. In this post we look at three ways you can dive into your data quickly with no extra software.
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Loyalty Tactics: Exclusives
In this post we look at the loyalty tactic of exclusives and how that can impact customer behavior.
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Focusing Retention on Bottom Line Growth
Are you missing something in your marketing plan? Likely its thousands in missed profit due to poor customer retention. In this post we help you get the right focus on your customer retention efforts for maximum growth.
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Boost Growth With Our Retention Profit Calculator
Do you know how much profit is bleeding out of your company? Use our retention calculator to find out how a real retention campaign can change your bottom line.
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