Email is a cornerstone of any good digital retention campaign. Keeping in communication with your customers is critical to monitor, measure, and make the most of your relationships.
Email Retention Campaign Strategy Read More »
Association member retention beings from the start and is a engagement process that calls on all aspects of your association to deliver on their stated value. In this article we will look at how value presentation and understanding your retention model make the most from your retention efforts.
Increasing Member Retention for Associations Read More »
Are you using Google Analytics, but not getting the information you need to make informed decisions? Tired of looking at mountains of data, and not understanding what it means to your company? This presentation might help you take a step in the right direction.
Getting More Out of Analytics Read More »
How do you measure your social media? Sometimes it can be hard to make heads or tails from your social media efforts. This post explores some ways to measure and set goals for your social media spend with some atypical ways of looking at your activity.
Measuring Social Media Read More »
Email is a fantastic tool because we can learn lots of information about our users from each message we send. This list looks at some popular trends available for most email reporting systems, provides a few new ways to segment your list and provide incentives, and asks “where is there opportunity for growth?”
9 Creative Segmentation Techniques for Email Lists Read More »
Two years of email statistics were analyzed for the Greater Frederick Advertising Federation to gather insights into the timings and content used in email messages to attract the more viewers. Surprising insights were discovered as the data showed some difference from the board’s expectations.
Two years of email data for not-for-profits Read More »
When is the last time you spent two hours analyzing your web stats? Do you know your highest viewed pages, or which pages have the highest bounce rate? Are you keeping track of your biggest referrer and spending your ad budget wisely? So much can be learned from a continual review of your website statistics.
Have You Looked at Your Web Statistics Lately? Read More »
