I foresee a future that is not far away. A future when marketing grasps the mountains of data being collected and acts upon them. Results may vary. Drowning in Data, Starving for Insight Sitting on my porch in this sweet spring afternoon in 2019, I’m creating data at a rapid pace. I have a few […]
When Marketing & Data Reach Singularity Read More »
Are you planning an event? Between dealing with caterers, vendors, venues, and promoting the event itself, a lot goes on when planning an event. To keep yourself and your company on track, focus on a few little things that can be done simply and easily to maximize the success of your event. Event marketing for
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When IT consultants think marketing, they typically focus on email, SEO, and other more traditional digital marketing pursuits. Like many other consultants in the B2B space, they tend to assume that their audience isn’t on social media. But not only is the IT consultant’s audience on social, there are plenty of other benefits to social
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Are you a B2B business trying to decide if you should make the jump to Instagram? It really depends on what you’re trying to use the platform for. If you’re hoping for conversions, you might want to hold off. But if you’re looking to use Instagram as a hiring and community outreach tool—you’ve come to
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The short answer: not for everyone. There’s no denying it – at the moment, Instagram is a largely B2C platform. Let’s take a look at the stats. 72% of US teens use the platform 71% of Instagram users are under the age of 35 35% of online adults use Instagram Clearly Instagram is largely skewed
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Engagement is one of the most sought-after results on Twitter. How do you get your audience to interact with you? How can you increase your retweets, likes, clicks? Without interaction from your audience, you can feel like you’re just shouting into the void of the internet without much ROI. Take a look at six different
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It’s become evident that it’s no longer a matter of posting a job to get good candidates. With virtually zero unemployment*, finding good candidates is becoming harder and harder for growing companies. To the recruiting companies’ chagrin, business is booming. Which leaves small business owners and others in the lurch to figure out how to
Marketing in the War on Talent Read More »
LinkedIn. The professional network for finding jobs, digital networking, and sharing opinions. Unlike other social media networks where most users share their opinions on their spouse’s latest late-night out or trade campy gifs, LinkedIn is meant to bolster the professional pursuits of a business and create a space for personal branding. Think of LinkedIn as
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You’re here. You’re an AV integrator. You want to run a paid social media campaign. Great – paid social is a nice piece in a comprehensive AV integrator marketing campaign. Here’s how to create a paid social media campaign for your AV integration firm in five steps: Identify your goals. Identify your audience. Pick the platform.
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Event marketing typically uses all different types of channels, including email, video, google ads, and social. But while some platforms are pretty straightforward, social media offers you a wide variety of options to choose from in marketing your event. With so many choices, how do you build an event marketing social media plan that’s optimized
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