Public Relations. When most people think of companies that use public relations services, they think of business to consumer companies and massive giants like Google or Microsoft. But here’s the truth: PR is for everyone. And that includes SaaS providers, too. The SaaS world is full of jargon, technical benefits, and complicated services. It’s hard […]
4 Reasons SaaS Providers Need PR Read More »
Are you planning an event? Between dealing with caterers, vendors, venues, and promoting the event itself, a lot goes on when planning an event. To keep yourself and your company on track, focus on a few little things that can be done simply and easily to maximize the success of your event. Event marketing for
5 Event Marketing Tips for AV Integrators Read More »
When IT consultants think marketing, they typically focus on email, SEO, and other more traditional digital marketing pursuits. Like many other consultants in the B2B space, they tend to assume that their audience isn’t on social media. But not only is the IT consultant’s audience on social, there are plenty of other benefits to social
5 Reasons IT Consultants Need Paid Social Read More »
How often do you check your email? How about your professional account? Your personal one? As new marketing technology evolves, many marketers are tempted to ditch the old in favor of the new. There have been rumors that email marketing is dying since 2016. But, when you take a look at recent email marketing statistics,
A Deep Dive into Statistics on Email for Manufacturing Read More »
Are you a B2B business trying to decide if you should make the jump to Instagram? It really depends on what you’re trying to use the platform for. If you’re hoping for conversions, you might want to hold off. But if you’re looking to use Instagram as a hiring and community outreach tool—you’ve come to
Five B2B Instagram Tips Read More »
Every business wants a better search engine ranking. As a managed service provider, you don’t want potential customers to find a local MSP competitor simply because that competitor showed up first in a Google search; you want them to find your business. A good SEO status, ultimately, means more (and more consistent) new business. That’s
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In a lot of ways, event planning can feel subjective. There are very few concrete timelines for corporate event planning. You can find a timeline of to dos for a wedding with a few clicks of the keyboard. But clearly, a corporate event needs to be promoted very differently from your average wedding. There’s so
The Big Event Corporate Planning Timeline Read More »
The short answer: not for everyone. There’s no denying it – at the moment, Instagram is a largely B2C platform. Let’s take a look at the stats. 72% of US teens use the platform 71% of Instagram users are under the age of 35 35% of online adults use Instagram Clearly Instagram is largely skewed
Could Instagram Be the Next Big Thing for B2B? Read More »
Don’t be fooled by all things new and shiny: email marketing is still one of the best tools out there for AV integrators to connect with a valuable audience. The data shows it – just check out these 70 ridiculous email marketing stats. In fact, the majority of B2B marketers view email marketing as the
How to Build an Email Marketing Campaign for AV Integrators in 5 Steps Read More »
There are many different types of corporate events. But depending on your goals and how much corporate event marketing experience you have, not all of them will be right for you. For example, if it’s your first event, I wouldn’t suggest hosting a panel of five guests with a live webinar. However, I would suggest
6 Different Types of Corporate Events Read More »
