One of the biggest updates in WordPress history is coming, but should you actually update? Here’s what you should know. The Simpler Days. I’m one of the few aging people in this field that can remember when WordPress made it’s entrance onto the web’s stage. Most agencies were pumping out their own custom CMS platforms […]
Should I Upgrade to WordPress 5.0? Read More »
From the outside there is likely a lot of confusion around how to really tell marketing companies apart. But with the insider’s lens that we’ll give you in this post, you’ll see the differences and use them well. Price is a Horrible Differentiator That is how most people make decisions on what marketing firm to
There Are 5 Different Types of Marketing Firms… Choose Wisely Read More »
Pay-per-click is like SEO’s big brother. SEO takes a lot of time, effort, and cultivation to reach a great ranking spot on Google. But what if you could just pay for it? That’s where PPC for managed service providers comes in. Pay-per-click is a surprisingly low-cost way to boost your website’s search engine ranking and
5 PPC Tips for Managed Service Providers Read More »
Search Engine Optimization. It’s a term that is thrown around often in the online marketing world. But unlike the latest health craze or superfood, this fad is here to stay. SEO for managed service providers is crucial to their business’ success. When you type in the name of your company and your location into a
Why Managed IT Service Providers Need SEO Read More »
Today (July 24th), Google Chrome 68 rolls out and with it a big step toward a more secure internet. Unfortunately, this may also mean that Google is metaphorically telling visitors to your website to “RUN”. Ever noticed that green padlock to the left of the URL when you are on websites? If not, look at
Say Goodbye to HTTP, Say Hello to HTTPS Read More »
Not sure why your deals aren’t closing? Your problem might be at the beginning of your sales process. Before we jump too far into the answer, we need to set some definitions. We are going to talk about marketing and sales, so we need to understand the role each plays in order to orchestrate the
Struggling to Close Deals? It Might Be This Read More »
Is the era of “free” social media marketing dead? It seems so, but here is the guide to the new reality. Organic Social Media is Dead Yes, it’s true. Organic reach on social is getting harder and harder. Facebook reach was already on the decline in 2016, but in 2018 Facebook’s news feed changed and
Is Organic Social Media Dead? Read More »
Are you suffering from a low close rate on your proposals? Have you considered that your proposal, when held up to your competitors’ proposals, is losing your bid? Here’s how to create a killer proposal. Proposals are clearly one of those things that tend to get very little attention once we’ve created the first draft.
Are Your Proposals Losing New Business? Read More »
An event is a chance to create a lasting impression on potential customers/employees and build your brand awareness. Done correctly, an event can boost your sales, employee wait list, boost you to an influencer status, and give your company an extra edge of prestige and credibility against your competitors. Event marketing is a crucial part
5 Event Marketing Tips for Managed Service Providers Read More »
When it comes to website design, you need to think from your audience’s perspective. As an IT company, you’re probably pretty proud of your website. But it can be hard to view your website from a marketing standpoint. Because of that, your website design could have too much jargon, be too complicated to navigate, or
Improving Website Design for Managed Service Providers Read More »
