Episode 6: How to Fail Well
In this week’s episode, Jon and Tobin discuss what failure means – and what it means to fail well. How can you learn from your mistakes?
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Great Website Development for Financial Advisors a Must for Success
If you’re a little unsure about website development for financial advisors and how it can help you bring in the clients you want and need, here is a primer to give you a better understanding. What exactly does a financial advisor do? A large number of people asked would probably say they know it has
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Six Reasons Website Development for Executive Search Firms is Crucial
It seems like more and more executive search firms spring up out of nowhere each and every year. Because of this, it’s important to try and separate your firm from all the others. Advertising works, as does having a strong social media presence. Have you thought, though, about website development for executive search firms? If
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Episode 5: How to Double Website Traffic in a Year
In this week’s episode, Jake and Tobin discuss how they were able to double one client’s traffic over the course of a year, and how you can do the same.
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How To Reach Niche Audiences Online
The web makes the promise of increased access to the “long tail” of consumer interests, but how do you capture that for B2B markets? Here’s the approach.
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SEO Tips for Software Companies
How do you get your software to rank well? Here are a couple of basic tips to help you get found among all the heavy-hitters in your industry.
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Episode 4: Has Facebook’s Decline Begun?
In this week’s episode, Jon and Jake talk Facebook, and whether or not the social media giant is entering the beginning stages of decline. The crew also discusses the future of the platform for businesses.
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Facebook Ads for Tech Companies
What Are Facebook Ads? Before digging into whether or not Facebook ads will be effective for your tech company (spoiler: they will be), let’s review: what are they? I am sure you have seen them. They show up in different forms: on the right side of the page, the news feed on desktop, and the
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What are Facebook Followers?
Facebook has gotten complicated. What started out as a digital book of faces has slowly grown into a platform that touches nearly every part of our lives – from Facebook Marketplace, where users can buy and sell items, to Facebook’s job feature, which facilitates employment listings. All of that growth has made Facebook a more powerful
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Episode 2: Is Email Dead?
In this week’s episode, Jake and Jon discuss email’s viability as a marketing platform, and debate another tough topic: has spam killed email? Jake argues that it may be – Jon gives counterpoints.
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