Why Video Marketing Works
Yes, video marketing is incredibly effective. Find out what makes video so great – and how it can work for your business.
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How to Know If Your Digital Marketing Is Working
How do your marketing dollars turn into sales? Let’s find out.
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Dear CEO, Your Organization Smells Like You
I’m sorry to say it, but all the challenges, troubles and issues that exist in your business usually come down to one thing – well, one person, really – you. Don’t try to blame the market, the customer, or the employee. It’s time we face up to the fact that everything rises or falls on
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Should I Have a SnapChat Marketing Account?
Should you be on SnapChat? The answer is no, but its worth understanding why in this article.
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Top 5 CEO Marketing Mistakes
As CEO the pressure is high. Don’t make these simple marketing mistakes and keep your company growing.
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Email Marketing Tips for Engineering Firms
Email marketing could be the channel that brings you that next big client. How do you get email marketing to work for your engineering firm?
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Maryland SEO: Insights From a Local Digital Marketing Agency
At New North, as an inbound digital marketing agency based in Frederick, Maryland, we’ve seen our fair share of SEO campaigns. We’ve worked on national SEO campaigns, we’ve focused on local Frederick companies for Maryland SEO, and we’ve targeted Google Places SEO results. We’ve seen clients get lost in the shuffle of irrelevant keywords and
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Is My Website Working? 5 Stats to Measure Website Success
Your business has a website, and you think it’s pretty great. Know what’s even better than having a website, though? Having a website that works. One of the great things about the digital world is the abundance of data that’s available to be measured and tracked. Traditional marketing has long relied upon a combination of
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Email Marketing to Increase Sales
Are you sifting through different channels to create the perfect digital marketing mix? Maybe you’ve given email marketing a halfhearted try and been disappointed in the results. Or maybe you have a list of email addresses you’ve collected over time that you aren’t sure what to do with. Regardless, what you want to know is
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Don’t Hire a Marketing Manager
You’re overwhelmed as the CEO of a growing business. You’ve done the marketing for your company for the past few years and now you’ve got to get some help. Before putting that posting on monster.com and hiring a marketing manager there are a few things to consider before adding that weight to your payroll. The
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