Social media has become a critical piece in a business communications portfolio. More and more people, even across wide demographic ranges, for both personal and business purposes, are connecting on Facebook and following news and information on Twitter. While it may seem overwhelming to consider planning how your business might fit into the seemingly unfamiliar […]
Social Network Marketing Read More »
One thing that will never stop in your business is the demand for your time and expertise. In this post, I propose a new way of looking at that demand and provide a framework to experience new freedom in your work life through a change in perspective and practice of time management.
Task Mangement is Time Management Read More »
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
Exploring Digital Metrics, Part 1 Read More »
As we work everyday to enhance our marketing efforts, we can’t lose focus on the core fundamentals that make your business and brand work. No amount of money spent on advertising can compensate for a team member who regularly forgets calls, misses meetings, or falls through on promises. Promises are one of the human experiences
The Promise in Business Read More »
When is the last time you spent two hours analyzing your web stats? Do you know your highest viewed pages, or which pages have the highest bounce rate? Are you keeping track of your biggest referrer and spending your ad budget wisely? So much can be learned from a continual review of your website statistics.
Have You Looked at Your Web Statistics Lately? Read More »
It could easy go without saying that businesses thrive on information. Lucky for us, we live in a day and age when more and more information is available to us freely for our gathering. No longer must you pay inflated IT costs or set up designated task forces to research your markets. There are many
Three Free Information Tools From Google Read More »
