Branding Your Loyalty Program
In this post we look at a few of the challenges that come with branding a loyalty program and how to avoid the “My” campaign pitfall.
Advertising
The Biggest Mistake in Loyalty Programs
Are you doing it? You might be and now would be a great time to correct this error before you go to far!
5 Mistakes in Customer Retention
If you’ve dealt with customer churn, most likely you committed one of these mistakes. While we all stumble from time to time, knowing the where the pitfalls are is a good way to preventing them from happening again. In this article, we look at five of the most common mistakes in customer retention.
How Frequently Should You Survey?
Wondering if you are getting enough feedback from your customers? Or maybe not enough? In this post, we look at the two extremes in survey frequency and how to best handle the situations.
3 “Must Have” Elements of Customer Retention for your B2B Marketing Strategy
In this post we look at the three elements in your retention marketing that will give you the most impact in your campaign.
Social Network Marketing
Social media has become a critical piece in a business communications portfolio. More and more people, even across wide demographic ranges, for both personal and business purposes, are connecting on Facebook and following news and information on Twitter. While it may seem overwhelming to consider planning how your business might fit into the seemingly unfamiliar …
Exploring Digital Metrics, Part 1
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.