Subscriptions are not the silver bullet of pricing models. Many times, the useful life of a product or service is overlooked, creating a big gap in understanding the real motivation and value available for your customer.
In this post we look at three tips to help SAS (software as service) products who use a subscription-baesd revenue model avoid the pitfalls of traditional marketing.
New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct rigorous research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.
With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.