Branding Your Loyalty Program
In this post we look at a few of the challenges that come with branding a loyalty program and how to avoid the “My” campaign pitfall.
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Focusing Retention on Bottom Line Growth
Are you missing something in your marketing plan? Likely its thousands in missed profit due to poor customer retention. In this post we help you get the right focus on your customer retention efforts for maximum growth.
Why Orientation Campaigns Matter
In this post, we take a look at why customer orientation campaigns have big value for companies that focus on customer experience and loyalty.
What a Loyalty Program Can’t Fix
Before you jump on the loyalty bandwagon, make sure you have the right intention and expectation of what loyalty programs can do for you.
Customer Expectations for Rewards
In this post we look at customer engagement and the impact of expectations. Many times marketers have the power to control customer expectations and use the for great gains, and other times they fail to harness the power and let customers determine their own.
Never Discount Your Product
Before you pull the trigger on another coupon or discounting strategy, you need to step back to understand why and how to do this correctly, if at all.
Retaining Customers After The Holiday Season
In this post, we look past the “Black Friday” deals, to see how you can bring a focus back to retention after the holidays fade away.
Evolution of Retention Marketing Campaigns
In this post, we review the three levels of evolution for retention marketing campaigns. Each level has specific challenges and rewards as your focus your efforts upwards.
Increasing Member Retention for Associations
Association member retention beings from the start and is a engagement process that calls on all aspects of your association to deliver on their stated value. In this article we will look at how value presentation and understanding your retention model make the most from your retention efforts.
The More You Give, The More You Receive
This inspirational headline has more of a “nuts and bolts” application than you might initially think. When we start to look at our interactions with our clients as relationships similar to our cherished personal relationships, we have the opportunity to capture a significant place in our client’s mind. When you establish a truthful, unfettered, and …
