email marketing

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5 Tips for a Successful B2B Email Marketing Campaign

B2B email marketing can be a tough nut to crack. Too many businesses are baking in way too much content into their emails. These emails are being sent out in large blasts and they are at once under-personalized and over-designed—i.e., they take two minutes to load in your inbox.  An overload of content can mean …

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What is a Good Email Newsletter Open Rate?

Sending a successful email newsletter campaign takes some real effort. Many times you may put a lot of work in to the program to experience little, or dwindling results as the campaign pushes on. Let’s explore a good open rate and what that means for your email newsletter. Where Newsletters Fit In the Puzzle Your email …

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How to Increase Click-Though Rates In Email

Your ability to increase click-though rates will determine the overall success of your email campaign. Although email open statistics can give us much hope, click-through from the user is required for real success. So how do we increase click-though rates? Here are some tips: Increase Your Link Count Depending on the focus and point of your email, …

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