Branding Your Loyalty Program
In this post we look at a few of the challenges that come with branding a loyalty program and how to avoid the “My” campaign pitfall.
online advertising
5 Mistakes in Customer Retention
If you’ve dealt with customer churn, most likely you committed one of these mistakes. While we all stumble from time to time, knowing the where the pitfalls are is a good way to preventing them from happening again. In this article, we look at five of the most common mistakes in customer retention.
Retaining Customers After The Holiday Season
In this post, we look past the “Black Friday” deals, to see how you can bring a focus back to retention after the holidays fade away.
5 Tips for Customer Retention in E-Commerce
Running a E-commerce store is a difficult journey and requires good planning to properly execute good customer retention. In this post we review five tips for increasing customer retention and lifetime value of your new and current clients.
Social Network Marketing
Social media has become a critical piece in a business communications portfolio. More and more people, even across wide demographic ranges, for both personal and business purposes, are connecting on Facebook and following news and information on Twitter. While it may seem overwhelming to consider planning how your business might fit into the seemingly unfamiliar …
Exploring Digital Metrics, Part 1
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
