The Reality of “Free Trial” pricing for SAAS
In this we make the final call on “free trial” pricing and how it should be used in your SAAS application.
SAAS
Flatten the User Experience for Better Conversion
Looking for more conversion in your web app or mobile app? Process flattening can help your iron out your application to help you keep the users to don’t know what they are missing.
3 Powerful Retention Metrics for Marketing B2B SAAS
Are you tracking your retention with the right metrics? In this post, we’ll discuss three metrics that can assess your product health.
Customer Experience & Expectations
In this post we’ll look at how expectations for our products and services are the starting point for the customer experience.
Biggest Mistake in SAAS Retention
In this post we look at one of the biggest mistakes that retention marketers overlook in their retention planning.
Picking Your Fights in Retention Management
In this post we look at the process of evaluation every retention manager has to go through to navigate churn reduction in their organization.
Impact of the Cancellation “Gauntlet”
Endless transfers in the cancelation processes give customers the cold shoulder to your brand and service. In this article we look the impact and remedy for these deadly processes.
3 Ways To Keep Your Online App Subscribers
Keeping subscribers engaged for your online application is a challenging task. In this post, we look at three strategies that can help you maximize your subscriber retention to build better profits
Customer Retention Marketing for SAAS Subscription Services
In this post we look at three tips to help SAS (software as service) products who use a subscription-baesd revenue model avoid the pitfalls of traditional marketing.