PPC for B2B tech. It doesn’t just sound catchy (or obnoxious, depending on your perception of acronyms). It also works – very well, if done correctly. Pay-per-click advertising can be a business-builder for any firm, regardless of who you’re selling to. There’s a common and unfortunate preconception that pay-per-click ads are at their most effective […]
Why PPC Works for B2B Technology Marketing Read More »
B2B tech websites need to be special. There’s always a temptation to focus heavily on what your business does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your business’s value. But it’s important to put your own preconceptions aside
4 Questions to Design a Great B2B Tech Website Read More »
Every B2B marketing effort starts with good intentions. But not every B2B marketing effort works out well. If you’re struggling to market effectively, here are three things that may be going wrong. 1. You haven’t refined your market or developed your message effectively. I’ve grouped these two things (market and message) together because they’re closely
Avoid These B2B Marketing Mistakes Read More »
Everybody wants more leads. So, how do you actually get them? Great question. There are, essentially, two main levers you can pull to increase your lead flow. You can reach more people with your message (i.e. traffic generation), or you can increase the rate at which people who hear your message become contacts (i.e. conversion
5 Tactics to Improve Lead Generation in B2B Tech Marketing Read More »
Inbound marketing is casting a net. Account-based marketing (ABM) is spearfishing. In inbound marketing, you don’t know exactly who you’ll sell to. Your campaign is designed to put content out so that potential buyers can find it. In B2B ABM, though, you’ve already identified the accounts you want to sell to, and your campaign is
The Quick Guide to B2B ABM for Tech Marketing Read More »
Want to use marketing to get leads for your B2B tech business? There’s a simple process you can follow, but it takes decisive and intelligent action. Like jumping out of a plane, it’s best to know the process if you want the outcome to be good. Here are the five steps you need to take.
What You Need to Do to Get Leads from B2B Tech Marketing Read More »
Your B2B tech firm can have the best sales team in the world, but if you don’t have the right marketing strategy and tools, you’ll struggle to bring in leads. Lead generation is a crucial part of any B2B tech marketing plan, but it’s also complex and can feel intimidating. Let’s make it a little
10 Lead Generation Tools for B2B Marketing in Tech Read More »
If you’re a B2B tech company, go to Google, search for your five biggest competitors, and pull up their websites. I’ve got a twenty dollar bill that says at least three of them are doing content marketing. I’m serious here. Go do the search. Are at least three of your competitors regularly writing blogs or
3 Content Mistakes to Avoid in Your B2B Marketing Strategy Read More »
B2B tech marketing can feel complicated – but it doesn’t always have to. Here’s a simple strategy that consistently pays big dividends: create a landing page for your product or service and use it to convert paid traffic into customers. This is one of our favorite approaches to take in lead generation, and it works
The One-Page B2B Tech Marketing Funnel Read More »
The fight to rank for a keyword can feel like an uphill battle. For valuable terms, competition is tough. Rankings fluctuate. Results take time. It’s easy to become discouraged when B2B marketing in tech. But don’t give up hope yet. The key to SEO for B2B tech firms is to create an intelligent content strategy,
10 SEO Tips for B2B Marketing in Tech Read More »
