Launching an account-based marketing (ABM) program can feel impossible for a small team. Enterprise platforms with six-figure contracts make it easy to feel like ABM isn’t built for you. After all, you’re a small, scrappy team just trying to get a foot in the door. So I was excited to talk with Tristan Pelligrino, Co-founder […]
How to Launch a Scrappy ABM Program That Delivers Big Results Read More »
If your team’s been hopping from one marketing tactic to another, testing a few paid ads here, tossing up a blog there, you’re in familiar company. A lot of tech companies try the same scattered approach, just trying to see what sticks. But without a plan, this approach leads to wasted spending and a confused
Build Your Marketing Roadmap: A Step-by-Step Guide for Tech Leaders Read More »
Most marketing campaigns try to reach as many people as possible, but account-based marketing concentrates on specific, high-value accounts by narrowing outreach to the accounts that matter most. When you build an ABM email strategy around relevance, timing, and segmentation, you address real pain points and help advance long sales cycles. These account-based marketing examples
ABM Email Examples: 4 Templates for B2B Campaigns Read More »
